Industry leading experts and sought-after advocates on legal and IP issues in cutting-edge sectors — particularly within life sciences and high tech.
As Calyx Law entered a new growth phase of their practice, they needed a brand presence that was on par with the present and the future of the firm.
Their old logo and website was spun up during a lunch break in 2013 and while it had nostalgic value, it created too much confusion with new clients. And confusion, as we say, is no way to gain the trust of your audience, so it was time for Calyx to level up and they recognized as much.
Logo Design
Core Narrative
Visual Systems
Guidelines
Website
Development
Collateral
[ Our Foundation ]
While a flower is budding, it is protected by a whorl of sepals that enclose it as it emerges and provide stability as it opens.
That structure is called the calyx.
The Calyx Law mark is a geometric abstraction of two ideas working in unison.
The outer form — a faceted, hexagonal shell — evokes the calyx itself: the protective whorl that surrounds and stabilizes a flower before it blooms. It suggests enclosure, structure, and strength.
Within that shell, the negative space traces the interlocking letterforms of a C and an L — the initials of Calyx Law — rendered as angular, forward-leaning planes. The two tones (deep teal and circuit green) reflect the firm’s dual focus: the established authority of law, and the living energy of emerging technology.
Not bad, right?
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