Born from a love of the ocean and a passion for freediving, Bright Buoy was founded to break free from the dull and uninspired designs that dominate the diving industry.
We were brought in on this project for a photoshoot and ended up building an entire brand from scratch.
Bright Buoy was in the early stages of getting their product line built and ready for market, needed a compelling shoot, so they called Mike our Chief Creative and resident underwater photographer. Founder Shannon, gave the big picture of what she wanted to do and it felt like we’d make a great team so we helped her build out everything, from the logo to the Shopify website, and yes of course the photos. In about 3 months, we got Bright Buoy off the ground and to market. Shannon was very relieved to have all her marketing prayers answered.
Logo Design
Website Design
Web Development
Product Design & Launch
Photography
Email Design
Shopify
"Way More Down built me a platform that looked, felt, and operated like a professional brand. It wasn’t just a website, it was a game changer for commerce. That early leap gave my business instant credibility, created a seamless way to connect with customers, and allowed me to grow into the professional level I envisioned."
— Shannon O'Brien, Founder of Bright Buoy Diving
Producing high-quality product photography for a company that manufactures dive weights isn’t exactly light lifting. To date we’ve shot well over 200lbs of product for Bright Buoy, which keeps us both creatively fulfilled and in excellent physical shape.
