Logo & Identity Client Survey
Before we get on a call, we want the raw material — how you see the business, who it's for, and what it should feel like when someone runs into it. Answer as much as you can; nothing here is final, it just gets us further before we talk.
Name
Email
Company Name
Website (if it exists)
Industry or Category
What does the business do – in plan language?
Why does it exist? The origin story, the problem you're solving, whatever got this started.
What actually sets you apart from everyone doing something similar?
Pick up to (5) words that describe how your brand should feel.
Bold
Playful
Minimal
Rugged
Luxury
Approachable
Technical
Heritage
Edgy
Coastal
Trustworthy
Whimsical
Other words? Or nuance on the ones you just selected?
Brands you love the look of – any industry – and what you love about them.
Anything you want to steer clear of?
Do you have an existing logo or brand materials?
Yes
No
Any naming or legal constraints? (trademark conflicts, required ™/Inc., etc.)
Any colors, fonts, or elements that legally or practically have to carry over?
Style keywords – pick what feels closest
Modern
Vintage/Retro
Hand-drawn
Geometric
Organic
Minimal
Maximal
Illustrative
Color Instincts – Anything you're drawn to, or need to avoid?
Anything else we didn't ask that we should know?
I'm All Done