Somewhere between our combined decades of experience and our refusal to let bad work out the door, Way More Down was born. Rock solid foundation, selective by choice, and unreasonably committed to the success of everyone we work with.
Mike founded Way More Down to bring two decades of creative instinct to brands that refuse to play it safe.
He leads with a sharp eye for brand and an even sharper sense of what makes a digital experience actually work.
Mike's rare in that he thinks like a director and builds like a developer, due to years steering design and development for well-known clients in agencies and as a freelance creative. That dual fluency means he sets the creative vision and architects the technical execution, then leads the team that brings it to life.
Off the clock, he's freediving, shooting underwater portraits, or somewhere off-grid in his Toyota Land Cruiser, preferably the FJ80.
Adam is the storyteller behind Way More Down. His whole operating system is one belief: story is leverage, and most brands are leaving it on the table.
He leads with a filmmaker’s eye for narrative and a strategist’s obsession with clarity, shaped by two decades of writing, directing, and telling stories people actually remember.
Years spent crafting documentaries and executive level pitches taught him the best strategy is a story told so well it feels inevitable. He finds the narrative, then makes sure every frame, sound, and visual carries it.
Off the clock, he’s on the basketball court, out his road bike, deep in a breathwork practice, or pulling people together around the next big idea.
The best ideas don’t come from top-down directives and rubber-stamped approvals. They come from teams that actually give a damn about each other’s success. We build relationships first because that’s where the real ideas live — with people who aren’t afraid to say what they actually think.
We push back when it matters, ask hard questions when they’re needed, and never stop improving. Not because we have to. Because that’s the standard we hold ourselves to. That’s why you hire us.
If you don’t know your story, neither does anyone else. And without a story worth telling, there’s nothing to connect, nothing to trust, and nothing to hang a campaign on. Story isn’t a deliverable — it’s the foundation everything else is built on. That’s why before we ever pick up a camera or open a browser, we make sure yours is airtight.
If something’s off, we’ll say so. Respectfully, but clearly. We’re not yes-men, and we’re not interested in taking your money if the work can’t be what it needs to be. We don’t play politics with quality or soften real problems into palatable half-truths. We show up as partners — honest, invested, and direct. And we expect the same from you.
Cinematic is the baseline. Our aesthetic bar is very high and non-negotiable. Whether it’s confident, cheeky, nostalgic-cool-vintage, or whatever. If the work looks like every other agency’s work, it does not leave the studio. If our name is on it, we stand by the quality.
If something feels off then ask questions. Don’t be judgemental. Don’t make assumptions. Be curious. There’s so much to learn in those uncomfortable places when we all lean in and discover what’s behind it all.
Depends what you’re building. We have a few packages, but we hate putting anyone in a box! A great place to start with us is through a StoryCore™ engagement, and that costs $2500. We usually scope out web/design projects on a project basis to make sure we have the scope dialed.
Ready or not, you’re here for a reason. Something isn’t clicking and you know it. Honestly, most of the time a full rebrand isn’t even necessary. Maybe take a look at StoryCore™
Like just a website? Sure. But a gorgeous website on muddy messaging or with a bad logo is a Ferrari with a bumper sticker and we will bring that up. It’s what you pay us for.
Say less! Docs, series, brand films, commercials, ads, scrappy social cuts, the whole cinematic universe. That’s our love language. Bring the idea, we’ll bring the cameras.
As long as it takes us to get a proposal approved, really. Once we have a service order in place, we schedule our first client call and time starts ticking for you.
We love nonprofits. Pricing bends to the mission (to a point).
If we click, you get a proposal in a day or 2. If not, we’ll say so and point you somewhere better. No sales ghost haunting your inbox.
“We are the music makers. We are the dreamers of the dreams.”
Book a call and meet (at least one of) us!
Ha! Good one. Revisions are built in. Lukewarm is not a finish line. Honestly, that’s literally never happened.
Please don’t. Show up with the mess. The mess is the point.
What does this call cost? 30 minutes, zero pitch energy. Worst case, free advice.